Amazon has launched its own Android app store head-on against Google’s very own Android Market. The developer portal can be found at http://developer.amazon.com.
Currently for the Android Market, any app no matter it’s another Angry Bird winner or some junk app gets accepted easily into the Market. Amazon will have a more stringent gatekeeping process like Apple and filter through the apps. Another different thing is that Amazon’s App Store does not allow you as a developer to set the price of your app. Amazon will set the price based on some market factors and developers will get 70% of the share.
This seems to fragment the marketplace for Android even further and eroding Google’s profit. So how does Google feels about it? They seem pretty happy and continues to advocate the openness of its platform which is taking the smartphone world by storm.